Double 11 is originally called Singles' Day in China, for it falls on the date 11/11 with the most '1's. ('1' has the meaning of single in China) However, since 2009, it has become the biggest shopping festival in China, which is similar to Black Friday in the USA.
On this day, e-commerce sites such as Tmall and JD.com offer large discounts and promotions to boost their sales, so it is a good time for consumers to buy things at the best price.
However, as time goes on, more and more people hold negative views on this shopping carnival.
First, initially, the e-commerce discounts and promotions only fell on November 11th. But now, there are two rounds of promotions. The first round presale begins at the end of October. Consumers need to put down a deposit of a certain amount of the stuff, then they can get a certain discount. And when in early November before November 11th, consumers have to pay the balance. And when it comes to November 11th, there would be another round of discounts, such as a 30-yuan discount for every 200 yuan paid and a 50-yuan discount for every 300 yuan paid. In this case, consumers are confused about when is the best time to get their favorite stuff, because the discounts may be different between these two rounds of promotions.
In addition, consumers also complain about the ways of discounts nowadays. Previously the promotional activities were directly on the price of goods, but now they are fixed purchase discounts such as a 30-yuan discount for every 200 yuan paid and a 50-yuan discount for every 300 yuan paid, which means consumers need to buy some other things they didn't intend to buy. Otherwise, they will not reach the purchase amount and will not be able to enjoy the discounts.
What do you think about the changes in this shopping carnival? However. no matter what has been said, the GMV(Gross Merchandise Volume) of the Double 11 Festival is still increasing every year.
So have you got the stuff you want this Double 11? Today is the last day of the promotions and discounts. Seize the chance and pay for all the items in your shopping cart!